Public opinion on innovation: an exploration of the attitudes and perceptions of Spanish society related to innovation
DOI:
https://doi.org/10.3989/redc.2019.3.1564Keywords:
innovation, public opinion, social perception, science and technology, social surveysAbstract
This article explores attitudes and perceptions of citizenship towards innovation through a set of quantitative indicators that allow us to assess the state of public opinion in an innovation system. It is aimed at analysing the public perception of innovation at social level, using the Spanish case as a strategic observation system to provide empirical evidence about the main factors that conform the public perception of innovation. To achieve this, the data from a representative face-to-face survey of the Spanish population (n = 2500), specifically designed for this purpose, have been used. Perceptions reflect different meanings of innovation for the citizens, as support for public investment, or the importance attributed to innovation in different key sectors of society. The analysis results in a typology of population groups that represent different positions regarding innovations with both technological and social components. Exploration of socio-economic features shows how the perception of innovation is shaped by age, educational level, employment and type of work.
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