Utilización de diferentes bases de datos para el análisis de la competencia dentro del mercado de equipos médicos

M. A. Alonso Rodríguez; R. Gra Rios

doi:10.3989/redc.1994.v17.i2.164

Use of different databases for a competitive analysis of the medical equipment market

Authors

M. A. Alonso Rodríguez Centro de Neurociencias de Cuba (CNC). Neuronic, S. A.
R. Gra Rios Centro de Neurociencias de Cuba (CNC). Neuronic, S. A.

DOI:

https://doi.org/10.3989/redc.1994.v17.i2.164

Keywords:

Online information, international databases, competition, medical equipment market, Neurotechnology, marketing strategies, market information

Abstract

Teleaccess techniques were used to obtain online information from international databases by the Swiss Data-Star System and several CDROM databases were consulted for a complete competitive analysis in the high-tech medical equipment market, specifically in the Neurotechnology market. Important parameters of the leader companies were evaluated: product line, price and description oí these products, research and development trends of new products, general and financial company information and marketing estrategies, among others. The efficiency of different databases was determined related to the obtention oí the before mentioned parameters; the results obtained from each database are showed and recommendations about the more useful databases in this field are exposed. The main competitors in this industrial sector were classified according to their marketing strategies.

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Published

1994-06-30

How to Cite

Alonso Rodríguez, M. A., & Gra Rios, R. (1994). Use of different databases for a competitive analysis of the medical equipment market. Revista Española De Documentación Científica, 17(2), 164–173. https://doi.org/10.3989/redc.1994.v17.i2.164

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Issue

Vol. 17 No. 2 (1994)

Section

Studies

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