Factores del diseño web orientado a la satisfacción y no-frustración de uso

Yusef Hassan Montero

doi:10.3989/redc.2006.v29.i2.291

Autores/as

Yusef Hassan Montero Grupo SCImago. Universidad de Granada

DOI:

https://doi.org/10.3989/redc.2006.v29.i2.291

Palabras clave:

web design, satisfaction of use, frustration of use, usability, user experience, aesthetics, accessibility, usefulness, findability, credibility

Resumen

El presente trabajo se propone indagar en el fenómeno de uso de sitios web, aportando un modelo explicativo desde la perspectiva del impacto del diseño en la satisfacción-frustración del usuario final. En el modelo se identifican siete factores principales de diseño –funcionalidad, accesibilidad, findability, utilidad, estética, credibilidad y usabilidad– clasificados como higiénicos o motivadores, según estén orientados a impedir la frustración de uso o a provocar satisfacción de uso respectivamente. De estos factores, la usabilidad cobra especial importancia por su función vertebral del modelo, interrelacionando el resto de factores de diseño. Se discute el peso de cada factor en la experiencia del usuario dependiendo del contexto interactivo, así como la utilidad del análisis de la satisfacción desde su doble dimensión higiénico-motivadora.

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