Compromiso con la responsabilidad social en Portugal: estudio comparativo entre las áreas metropolitanas de Lisboa y Oporto

María  Pache Durán; María Teresa  Nevado Gil; Inna  Sousa Paiva; Luísa  Cagica Carvalho

doi:10.3989/redc.2021.4.1838

Autores/as

María Pache Durán Facultad de Empresa, Finanzas y Turismo, Universidad de Extremadura https://orcid.org/0000-0002-6670-5818
María Teresa Nevado Gil Facultad de Empresa, Finanzas y Turismo, Universidad de Extremadura https://orcid.org/0000-0002-4924-0908
Inna Sousa Paiva Instituto Universitário de Lisboa (ISCTE-IUL) https://orcid.org/0000-0002-9980-7503
Luísa Cagica Carvalho Instituto Politécnico de Setúbal (CICE-IPS) & CEFAGE. Universidade de Évora https://orcid.org/0000-0002-9804-7813

DOI:

https://doi.org/10.3989/redc.2021.4.1838

Palabras clave:

divulgación de información, gobierno local, responsabilidad social, portales web, análisis de contenido

Resumen

La Responsabilidad Social se ha convertido en una pieza clave para las organizaciones. Al mismo tiempo que la sociedad exige cada vez más el acceso a la información, esto se vuelve particularmente importante en el caso de las organizaciones públicas. El uso de las tecnologías de la información y las comunicaciones (TIC) es una forma fácil y eficaz de acceder a la información para una gran parte de la población. Por lo tanto, las organizaciones deben utilizar este canal de comunicación para informar y comunicarse con su público. Este trabajo tiene por objeto establecer una comparación entre las áreas metropolitanas de Lisboa y Oporto del grado de divulgación de la información sobre Responsabilidad Social que realizan las administraciones públicas locales a través de sus portales web. Con ese fin, se realizó un análisis de contenido aplicando indicadores previamente probados en otros territorios. Los resultados sugieren que, en general, las administraciones públicas locales de las dos áreas metropolitanas están elaborando políticas específicas de Responsabilidad Social que muestran el mismo compromiso con la sostenibilidad, aunque el área metropolitana de Lisboa parece estar más comprometida con la información ambiental.

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