Revisión y propuesta de indicadores (KPI) de la Biblioteca en los medios sociales

Nieves González Fernández-Villavicencio; José Luis Menéndez Novoa; Catuxa Seoane García; María Elvira San Millán Fernández

doi:10.3989/redc.2013.1.919

Authors

Nieves González Fernández-Villavicencio Biblioteca Universidad de Sevilla
José Luis Menéndez Novoa IE Instituto de Empresa
Catuxa Seoane García Bibliotecas Municipales A Coruña
María Elvira San Millán Fernández Universidad Rey Juan Carlos

DOI:

https://doi.org/10.3989/redc.2013.1.919

Keywords:

KPI, Social media marketing, library 2.0, ROI, performance measure

Abstract

The objective of this paper is to review the literature about systems of measure in social networks and present a draft proposal of set of indicators to help the units of information to evaluate the use and impact of their services through social Web o Web 2.0, with the aim to obtain cost and return of investment (ROI) of such services. Libraries have a long way in evaluation process but, in this article, we propose to evaluate the ROI and offer to organizations that support the units of information or libraries, the justification in order to demonstrate the added value they provide with social Web.

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References

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