Grouping of Spanish universities in the national print media

Authors

  • Rafael Repiso Universidad Internacional de La Rioja (UNIR)
  • Adoración Merino-Arribas Universidad Internacional de La Rioja (UNIR)
  • Maria Ángeles Chaparro-Domínguez Universidad Internacional de La Rioja (UNIR)

DOI:

https://doi.org/10.3989/redc.2016.2.1292

Keywords:

University, print press, local press, branding, mapping

Abstract


Scientific and social activities from the academic world are frequently reflected in media outlets at a local, regional, national or international level, based on the interest of the news item and its target audience. Traditionally, universities have been mapped by measuring common areas such as scientific output. The current study proposes a visualization of similarities among Spanish universities through their presence in the national, regional and local press. To this end, we analyze the news published in the print media during September and October 2014 and retrieved from MyNews Online, which amounted to 27,170 news items. The results show how the geographic component is the main binding element of universities when their news are analyzed. This indicates that Spanish universities’ brands usually have a strong regional character.

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Published

2016-06-30

How to Cite

Repiso, R., Merino-Arribas, A., & Chaparro-Domínguez, M. Ángeles. (2016). Grouping of Spanish universities in the national print media. Revista Española De Documentación Científica, 39(2), e131. https://doi.org/10.3989/redc.2016.2.1292

Issue

Section

Studies